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Lucra Marble Expands Presence with New Collections and InnovationsLucra Marble Expands Presence with New Collections and Innovations

Natureltaş Mermer Granit, a leading Turkish marble and granite producer, has recently unveiled its new “Cozy Collection,” a range of travertine products designed to bring warmth and elegance to interior spaces. The collection, showcased through various social media platforms, highlights the versatility of travertine in modern wall art and walldecor applications, emphasizing its suitability for creating inviting and stylish environments. The company’s focus on marbledesign is evident in the collection's curated selection of colors and textures.


The “Cozy Collection” and its Design Philosophy


The “Cozy Collection” draws inspiration from natural stone's inherent beauty and the desire for creating comfortable, inviting homes. The collection focuses on travertine, a sedimentary rock known for its subtle veining and warm tones. This collection aims to showcase travertine’s ability to bring a sense of tranquility and sophistication to any interior. Examples of applications within the collection include feature walls, fireplace surrounds, and bathroom vanities. The subtle variations in color and texture of each travertine piece are highlighted, demonstrating the unique character of natural stone.


Key Features and Applications of the Travertine Collection


The "Cozy Collection" emphasizes the practical and aesthetic benefits of using travertine in interior design. Key features of the collection include:



    • Variety of Finishes: The collection offers travertine in a range of finishes, including honed, polished, and brushed, to suit different design preferences.

    • Warm Color Palette: The color palette focuses on warm, earthy tones such as beige, cream, and light brown, creating a sense of calm and comfort.

    • Versatile Applications: The travertine can be used for various applications, including wall cladding, flooring, and decorative accents.

    • Natural Beauty: Each piece of travertine possesses unique veining patterns and textures, adding character and individuality to interior spaces.


    Social Media Campaign and Visual Showcase


    Natureltaş has actively promoted the “Cozy Collection” through social media platforms. The campaign features high

  • quality images and videos showcasing the travertine in various interior settings. The content highlights the ease of installation and the low-maintenance nature of travertine. The visual showcase demonstrates how travertine can be incorporated into different design styles, from contemporary to classic. Examples shown include travertine accent walls in living rooms, bathroom vanities with travertine countertops, and fireplace surrounds with travertine cladding. The company uses hashtags like #travertine, #marbledesign, #wallart, and #walldecor to increase visibility and engagement.


  • Antalya's Role in Travertine Production


    Antalya, a region in Turkey, is renowned for its high

  • quality travertine quarries. Natureltaş sources its travertine from these quarries, ensuring the collection utilizes premium materials. The region's geological conditions contribute to the unique characteristics of the travertine, including its color and veining patterns. The company's commitment to sustainable sourcing practices is also emphasized, ensuring the responsible extraction of travertine from Antalya’s quarries.